Archive for December, 2011
Each dollar spent on CRM yields $5.60 in benefits, according to a recent report. Though the findings are interesting, the methodology is questionable. The 70 participating companies were customers of a firm that had been profiled in case studies, meaning that they were not necessarily typical CRM users. Still, it's worth noting that the companies that contributed to the numbers were embodying a trait of successful CRM users simply by engaging with the firm and seeking an outsider's viewpoint of their CRM activities. That trait could be described colloquially as "stick-to-itiveness."