Archive for the ‘Implementation’ Category

Want to Future-Proof Your CRM? Get Flexible

Thursday, November 17th, 2011
When the so-called experts dispense advice about CRM implementations, whether they're first-timers or replacements of old systems, they always include a caveat about the future. You need to solve today's problems with the new system, but you also need a way to "future-proof" your investment so that the next set of problems to present themselves don't force you back into the CRM selection process. The key, as I've heard it from one undoubtedly Canadian consultant, is to do as Wayne Gretzky suggested: Don't skate to the puck, skate to where the puck is going to be.