Each dollar spent on CRM yields $5.60 in benefits, according to a recent report. Though the findings are interesting, the methodology is questionable. The 70 participating companies were customers of a firm that had been profiled in case studies, meaning that they were not necessarily typical CRM users. Still, it's worth noting that the companies that contributed to the numbers were embodying a trait of successful CRM users simply by engaging with the firm and seeking an outsider's viewpoint of their CRM activities. That trait could be described colloquially as "stick-to-itiveness." Archive for the ‘Strategy’ Category
Stick-to-itiveness: 3 Steps to Continually Refine Your CRM
Thursday, December 1st, 2011
Each dollar spent on CRM yields $5.60 in benefits, according to a recent report. Though the findings are interesting, the methodology is questionable. The 70 participating companies were customers of a firm that had been profiled in case studies, meaning that they were not necessarily typical CRM users. Still, it's worth noting that the companies that contributed to the numbers were embodying a trait of successful CRM users simply by engaging with the firm and seeking an outsider's viewpoint of their CRM activities. That trait could be described colloquially as "stick-to-itiveness." Let Users Tell You Where Your CRM Is Broken
Thursday, June 16th, 2011
It's often said that CRM is always a work in progress. Never mind the fact that I'm the one who's often saying it -- it's true, if you're doing it right. You should always be looking for areas where you can coach your people, adjust your processes, and fine-tune your technology. However, thinking about such a monumental set of factors can be extremely daunting. It's a lot of work putting CRM into place in a green-field situation; conducting a performance audit of an existing CRM program is even more taxing. Categories
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